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SIGN UP NOW ✦
It’s back.
VMO’s Ultimate Media Champion returns for its third year.
Medialand's fiercest fitness and wellbeing challenge is back for its biggest year yet, uniting the industry to train hard, compete harder, and battle for a share in a prize pool worth over $60,000.*
Six weeks of sweat, strength, and support. Group fitness training meets expert sessions in sleep health, breathwork, mental fitness, and more, all designed to build your resilience, sharpen your mindset, and push you to your peak.
It all leads to one epic final event, where you'll go head-to-head with your industry peers to find out who takes home the title of Ultimate Media Champion, hosted at select Fitness First and Goodlife Health Clubs, part of VMO’s health and wellness media network
Here’s the game plan…
It all happens in three phases: submit your application, complete six weeks of elite training if you're selected, then take on the final challenge to earn the title of Ultimate Media Champion.
Apply.
Think you have what it takes? Sign up for your chance to be one of the 250 competitors in the 2026 Ultimate Media Champion. Successful applicants will be contacted by 18 August.
Train.
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Group fitness classes will be hosted at:
Sydney
Fitness First Bond St Platinum
Melbourne
Fitness First Richmond Platinum
Fitness First Flinders St PlatinumBrisbane:
Goodlife Health Clubs Elizabeth StreetA minimum of one Ultimate Media Champion group fitness session per week is required to stay in the game.
Compete.
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Every point counts. Your scores from the six-week training program and final event will combine to crown one male and one female Ultimate Media Champion across Sydney, Melbourne and Brisbane, with second and third place finishers also taking home some of the glory.
Final event locations to be revealed.
Sound good? Here’s the nitty gritty on dates.
If you’re keen to sign up, please make sure you’re around for the full duration of the six-week training period and the final event.
20 July
Applications open.
16 Aug
Entries closed.
18 Aug
Competitors selected and notified by.
24 Aug
Six-week training period kicks off.
14 Oct
Final event.
You’ve got to be in it to win it.
Six competitors (one male and one female from Sydney, Melbourne, and Brisbane) will earn the title of the 2026 Ultimate Media Champion and walk away with the most ultimate prize.
And there’s still plenty to play for, even if you don’t place first.
Runners-up finishing second and third will also be rewarded with some pretty epic prizes.
First place.
320,000 World360 Rewards points.*
(^notional value $5,000)
12 months Fitness First or Goodlife gym membership.*
The 2026 Ultimate Media Champion title and belt.*
Yep, a whole lot of points to help fund your next holiday. Plus a year's gym membership covered, and of course, the bragging rights of being crowned the Ultimate Media Champion.
Second place.
$2,000 G Adventures voucher.*
Pack your bags, chase a new experience, and explore somewhere unforgettable.
Third place.
$300 Muscle Nation voucher & Theragun Relief Massage Gun.*
Fresh gym kit? Tick. Recovery sorted with a Theragun? Tick. How good.
If you’re still on the fence and needed any more convincing to sign up…
Competitor perks.
Here’s what you’ll unlock by being a competitor in the Ultimate Media Champion (valued at $2,500):
Exclusive Ultimate Media Champion merchandise pack.
3 months of Platinum Plus gym access at Fitness First or Goodlife Health Clubs.
6 weeks of expert-led group training sessions tailored to get you finals-ready.
Access to content from mental fitness, sleep heath, breathwork and nutrition professionals to help you perform at your peak.
The Ultimate Media Champion has been made possible through the support of our…
Competition partners.
FAQs
Burning questions on the comp? You’ll most likely find answers to them here
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The Ultimate Media Champion is open to anyone working in media agencies or trade media across NSW, VIC, and QLD.
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We aim to make the Ultimate Media Champion as inclusive as possible. Participation under these circumstances will be considered on request and at the discretion of Fitness and Lifestyle Group (FLG).
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You’re welcome to take part in the training challenge, but please note that you won’t be eligible to win prizes if you’re unable to attend the final event.
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Participants are expected to attend at least one Ultimate Media Champion training session per week throughout the six-week program.
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A maximum of 250 competitors across NSW, VIC and QLD will be selected for the 2026 Ultimate Media Champion competition.
Still on the fence? See what all the hype was about from last year’s Ultimate Media Champion competition.
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Game on, medialand: VMO's Ultimate Media Champion competition is back for 2025.
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The UMC is back.
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The Diary of a UMC Competitor: Sam Carlin.
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VMO announces the winners of the Ultimate Media Champion.
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Our 2025 Ultimate Media Champion winners share their testimonials.
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How the Utlimate Media Champion is uniting the media industry, one rep at a time.
